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If a profile did not include a photo, for example, both men and women were 20 times less likely to even look at the rest of the person's profile.Smoking was another big deal breaker, associated with a 10-fold drop in interest.Then comes the choice to send a person a message, or to reply to one.And of course, the final, crucial decision, which isn't captured by these data: whether to meet the person in the real world.Besides photographs, each user's profile could include any number of personal details including age, height, weight, education, marital status, number of children, and smoking and drinking habits.
It’s Just Lunch offers clients a chance to get acquainted over lunch.For example, says Lin, "Tinder doesn't allow users to search, and emphasizes the photos much more than [personal] attributes, which might reduce the deal breaker effects." Then again, perhaps that simply shifts the deal breakers to a person's appearance instead.The Face-to-Face experience: As an It’s Just Lunch Detroit Metro client, we guarantee you will go out on dates. What happens: Once staff members find a good match, they'll tell you about your date, coordinate your schedules, and select a nice spot for lunch or drinks. A dating service is trying to revolutionize the blind date.Those 30 million people have generated billions of pieces of data.And because most dating sites ask users to give consent for their data to be used for research purposes, this online courting has played out like an enormous social science experiment, recording people's moment-by-moment interactions and judgments.