What is consolidating on tunes
There is continued focus on Marvel's classic character licensing business and further emphasis on its successful brand segmentation strategy aimed at maximizing the potential of the Marvel Universe among all audiences.
These brand programs include Marvel Heroes; Amazing Spider-Man; Marvel Extreme, targeted at teens and tweens; and Spider-Man & Friends, targeted at preschoolers.
DCP will also introduce new products in the preschool category, supporting "Mickey Mouse Clubhouse," "My Friends Tigger & Pooh," "Little Einsteins," and "Handy Manny." PVH, which owns the Calvin Klein brand, expanded its global reach in retailing last year, with two new Izod stores in Macau and Thailand—and another store in Cancun with Sears-Mexico.
Van Heusen licensees opened individual stores in El Salvador, Republic of Ireland, and Dubai, and Arrow licensees opened a store in Dubai, Qatar, and two in the Philippines, while the licensee in China opened some 75 stores and shop-in-shops.
Van Heusen launched men's robes, loungewear, and sleepwear.
Van Heusen will introduce wallets and personal leather goods, men's sportswear in Mexico, and new store openings in Central America by its licensee.
This fall, Timberland will launch its men's apparel line.
Global Top 100 licensing companies accounted for over 5 billion in retail sales of licensed products—almost 75 percent of the estimated total of 7.4 billion worldwide. Global based on interviews with the licensors, the 2008 Top 100 report features almost 20 new companies, a special bulletin-board pull-out list, a new design, and a separate listing for the Top 15 licensing agencies.
Disney Consumer Products, which once again tops the list with billion in retail sales, has remarkably doubled its size in six years.